Smart human resource analytics for happiness management

PurposeThe coronavirus disease 2019 pandemic changed the lives of people around the world. In a post pandemic era, leaders have a role to enable the changes needed to make workplaces smart and happier. The aim of this study is to look at human resource management (HRM) from new perspectives: being smart and happy in the workplace. Some research questions are proposed: What do we know about smart human resources (smart HR)? What do we know about human resource analytics (HRA)? and how can future research on smart and happy HRM be oriented?Design/methodology/approachA bibliometric technique is used to identify the main topics studied in smart HR and HRA. A logical reasoning is applied to propose future research models.FindingsFor smart HR, the roadmap considers the approaches, practices and purposes. For HRA, the roadmap shows what are the perspectives HR processes, tools and its usefulness. Considering the context of Industry 5.0 and post pandemic era, a future research line for studying smart HRA for happy management is proposed.Originality/valueThis study has developed a proposed model to guide future research on the application of HRA to manage smart and happy workers.

Social media fostering happiness management: three luxury brands case study on Instagram

Purpose>This paper aims to increase the understanding of luxury brands’ branded content strategies concerning follower's engagement generated or not by happiness and well-being feelings spread in their branded content.Design/methodology/approach>This study sample was composed of three of the most relevant luxury brands nowadays: Manolo Blahnik, Loewe, y Balenciaga. To address this research, an exploratory-correlational quantitative methodology was chosen;hypotheses were contrasted using ANOVA analysis with the SPSS software. Although the study can be considered quantitative, the first step of qualitative analysis was applied for content analysis with NVivo QSR software, categorizing all posts (N = 192) into three categories.Findings>The dissemination of branded content and corporate social responsibility, despite being different in each case, show in general an interaction and affective commitment with their stakeholders. In the specific case of Manolo Blahnik and Loewe, they have prioritized their content, in the context of the pandemic, in posts related to social welfare, happiness, mental and physical health care. There are significant differences in the interaction with their audience, which respond very favorably to both “Happiness” and “Health and safety” content.Originality/value>This study reveals how corporate social responsibility can be achieved using efficient communications in social networks. In this way, the perception of the image of the sector and the reputation can be improved – both sectoral and organizational – which unquestionably translates into economic gains for the brands.

Social networks as a vehicle for happiness management in university governance

Purpose This study aims to determine whether the communication of Universities in Madrid (Spain) on social networks through their official channels has caused positive results in students' perceptions of their trust in university institutions during the first semester of the 2020-2021 term and to measure whether the implementation of happiness management strategies in the communication within university governance affected students' happiness levels, as well as on the recognition of their belonging to the university. Design/methodology/approach With an exploratory-correlational approach and a quantitative study, this study conducted a statistical-descriptive analysis based on the premise of a general linear regression model with correlations between the variables, using a data collection instrument, whose construct and content validity was previously assessed by experts, which was answered by 564 students of the Degrees in Communication and Marketing from the Complutense University of Madrid, University of La Laguna, and ESERP Business and Law School. The Kaiser-Meyer-Olkin test and Bartlett's test of sphericity were implemented to analyze the correlation between variables;Cronbach's alpha coefficient and Pearson and Spearman's coefficients were also used. Findings Those students who used social networks to receive news from university institutions about the COVID-19 pandemic deem these channels official, sound and credible. Similarly, the use of official information from university institutions on social networks increases students' happiness levels. Originality/value To the best of the authors' knowledge, this is one of the first studies aiming to provide scientific evidence of the relationship between happiness management and university governance. This research's practical implications lead to attributing added value to these types of means for the university governance that seeks students' happiness.

Happiness Management: A Culture to Explore From Brand Orientation as a Sign of Responsible and Sustainable Production.

The overarching call to action represented by the sustainable development goals (SDGs) calls for new sustainable production and management models. Likewise, in periods of crisis, such as the current COVID-19 pandemic, companies are forced to develop competitive and sustainable development strategies to increase their brand value and achieve a good market position. Therefore, this work's main objective is to design a structural equation modelling (SEM) to analyse the main critical dimensions of brand orientation to influence happiness in responsible and sustainable entities. For this purpose, a descriptive cross-sectional study was carried out based on primary data from a survey of a representative sample of 216 managers of small- and medium-sized enterprises in Andalusia (Spain) in the construction, industry and services sectors. The model results reveal significant dimensions of brand orientation and positively direct influence on happiness management. One of the significant managerial implications of this work is that the model allows for more responsible and sustainable management of entities by considering brand orientation about happiness.